Why Attention Spans Are So Short Now

Author: adetorrent

Description: Greetings,

In this video I talk about attention spans and why people seem to no longer be able to consume content in its entirety.

YouTube, for example, has a very informative stats page that shows things like 'Audience Retention' which is a metric showing how long people spent on your video (on average) as a percentage of the video length.

Most people have a very low AR on YouTube. 45% is considered "amazing" and YouTube would promote your content at that point. The truth is, it's not only YouTube, but across the board - attention spans have gone down the drain.

In this video, I talk about why.

Peace & Love,